{"id":1383,"date":"2025-07-11T12:55:26","date_gmt":"2025-07-11T09:25:26","guid":{"rendered":"https:\/\/dayanet.net\/?p=1383"},"modified":"2025-11-21T21:01:38","modified_gmt":"2025-11-21T17:31:38","slug":"%d8%b3%d8%a6%d9%88-%da%86%db%8c%d8%b3%d8%aa-%d9%88-%da%86%da%af%d9%88%d9%86%d9%87-%d8%a8%d8%a7%d8%b9%d8%ab-%d8%a7%d9%81%d8%b2%d8%a7%db%8c%d8%b4-%d8%b1%d8%aa%d8%a8%d9%87-%d8%b3%d8%a7%db%8c%d8%aa-%d8%b4","status":"publish","type":"post","link":"https:\/\/dayanet.net\/fa\/%d8%b3%d8%a6%d9%88-%da%86%db%8c%d8%b3%d8%aa-%d9%88-%da%86%da%af%d9%88%d9%86%d9%87-%d8%a8%d8%a7%d8%b9%d8%ab-%d8%a7%d9%81%d8%b2%d8%a7%db%8c%d8%b4-%d8%b1%d8%aa%d8%a8%d9%87-%d8%b3%d8%a7%db%8c%d8%aa-%d8%b4\/","title":{"rendered":"\u0633\u0626\u0648 \u0686\u06cc\u0633\u062a \u0648 \u0686\u06af\u0648\u0646\u0647 \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u062a\u0628\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f"},"content":{"rendered":"<h2><strong>\u0645\u0642\u062f\u0645\u0647<\/strong><\/h2>\n<p class=\"ds-markdown-paragraph\">\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0645\u0631\u0648\u0632\u060c \u0645\u06cc\u0644\u06cc\u0627\u0631\u062f\u0647\u0627 \u0648\u0628\u0633\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0642\u0627\u0628\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u0645\u0627 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0627\u0648\u0644 \u06af\u0648\u06af\u0644 \u0638\u0627\u0647\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f \u067e\u0627\u0633\u062e \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644 \u062f\u0631 \u0645\u0641\u0647\u0648\u0645\u06cc \u0628\u0647 \u0646\u0627\u0645\u00a0<strong><a href=\"https:\/\/dayanet.net\/fa\/%d8%ae%d8%af%d9%85%d8%a7%d8%aa-%d8%b7%d8%b1%d8%a7%d8%ad%db%8c-%d8%b3%d8%a7%db%8c%d8%aa\/\">\u0633\u0626\u0648<\/a> (SEO)<\/strong>\u00a0\u0646\u0647\u0641\u062a\u0647 \u0627\u0633\u062a. \u0633\u0626\u0648 \u06cc\u0627 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u060c \u0645\u062c\u0645\u0648\u0639\u0647\u200c\u0627\u06cc \u0627\u0632 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627 \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647 \u0633\u0627\u06cc\u062a \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648\u06cc \u06af\u0648\u06af\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647\u060c \u0628\u0647 \u0628\u0631\u0631\u0633\u06cc \u062c\u0627\u0645\u0639 \u0633\u0626\u0648\u060c \u0627\u0647\u0645\u06cc\u062a \u0622\u0646 \u0648 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u062a\u0628\u0647 \u0633\u0627\u06cc\u062a \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u06cc\u0645.<\/p>\n<hr \/>\n<h2><strong>\u0633\u0626\u0648 \u0686\u06cc\u0633\u062a\u061f \u062a\u0639\u0631\u06cc\u0641 \u0648 \u0627\u0647\u0645\u06cc\u062a \u0622\u0646<\/strong><\/h2>\n<p class=\"ds-markdown-paragraph\"><strong>\u0633\u0626\u0648 (SEO)<\/strong>\u00a0\u0645\u062e\u0641\u0641\u00a0<strong>Search Engine Optimization<\/strong>\u00a0\u0627\u0633\u062a \u0648 \u0628\u0647 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0648\u0628\u0633\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u06cc\u062f \u0637\u0628\u06cc\u0639\u06cc (\u0627\u0631\u06af\u0627\u0646\u06cc\u06a9) \u062f\u0631 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0627\u0634\u0627\u0631\u0647 \u062f\u0627\u0631\u062f. \u0647\u062f\u0641 \u0627\u0635\u0644\u06cc \u0633\u0626\u0648\u060c \u062c\u0630\u0628 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0647\u062f\u0641\u0645\u0646\u062f \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0628\u0647\u0628\u0648\u062f \u0633\u0627\u062e\u062a\u0627\u0631 \u0645\u062d\u062a\u0648\u0627\u060c \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0648 \u0641\u0627\u06a9\u062a\u0648\u0631\u0647\u0627\u06cc \u0641\u0646\u06cc \u0633\u0627\u06cc\u062a \u0627\u0633\u062a.<\/p>\n<h3><strong>\u0686\u0631\u0627 \u0633\u0626\u0648 \u0645\u0647\u0645 \u0627\u0633\u062a\u061f<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9:<\/strong>\u00a0\u0628\u06cc\u0634 \u0627\u0632 \u06f9\u06f0\u066a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0641\u0642\u0637 \u0631\u0648\u06cc \u0646\u062a\u0627\u06cc\u062c \u0635\u0641\u062d\u0647 \u0627\u0648\u0644 \u06af\u0648\u06af\u0644 \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc:<\/strong>\u00a0\u0628\u0627 \u0633\u0626\u0648\u060c \u0646\u06cc\u0627\u0632\u06cc \u0628\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0647\u0632\u06cc\u0646\u0647 \u0628\u0631\u0627\u06cc \u0647\u0631 \u06a9\u0644\u06cc\u06a9 (PPC) \u0646\u062f\u0627\u0631\u06cc\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0627\u0639\u062a\u0628\u0627\u0631 \u0648 \u0627\u0639\u062a\u0645\u0627\u062f\u0633\u0627\u0632\u06cc:<\/strong>\u00a0\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0644\u0627\u062a\u0631 \u0647\u0633\u062a\u0646\u062f\u060c \u0627\u0632 \u0646\u0638\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u0639\u062a\u0628\u0631\u062a\u0631\u0646\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0631\u0642\u0627\u0628\u062a \u067e\u0630\u06cc\u0631\u06cc:<\/strong>\u00a0\u0628\u062f\u0648\u0646 \u0633\u0626\u0648\u060c \u0631\u0642\u0628\u0627 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u062a\u0635\u0627\u062d\u0628 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h2><strong>\u0627\u0646\u0648\u0627\u0639 \u0633\u0626\u0648: \u0633\u0647 \u0631\u06a9\u0646 \u0627\u0635\u0644\u06cc<\/strong><\/h2>\n<p class=\"ds-markdown-paragraph\">\u0633\u0626\u0648 \u0628\u0647 \u0633\u0647 \u062f\u0633\u062a\u0647 \u0627\u0635\u0644\u06cc \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0647\u0631\u06a9\u062f\u0627\u0645 \u0646\u0642\u0634 \u062d\u06cc\u0627\u062a\u06cc \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0633\u0627\u06cc\u062a \u062f\u0627\u0631\u0646\u062f:<\/p>\n<h3><strong>\u06f1. \u0633\u0626\u0648 \u062f\u0627\u062e\u0644\u06cc (On-Page SEO)<\/strong><\/h3>\n<p class=\"ds-markdown-paragraph\">\u0628\u0647 \u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u062f\u0627\u062e\u0644 \u0648\u0628\u0633\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0631\u062a\u0628\u0647 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0627\u0632 \u062c\u0645\u0644\u0647:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627:<\/strong>\u00a0\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc\u00a0<strong>\u0633\u0626\u0648<\/strong>\u00a0\u0628\u0647 \u0635\u0648\u0631\u062a \u0637\u0628\u06cc\u0639\u06cc \u062f\u0631 \u0639\u0646\u0648\u0627\u0646\u060c \u062a\u0648\u0636\u06cc\u062d\u0627\u062a \u0645\u062a\u0627 \u0648 \u0645\u062a\u0646.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0633\u0627\u062e\u062a\u0627\u0631 URL:<\/strong>\u00a0\u0622\u062f\u0631\u0633\u200c\u0647\u0627\u06cc \u06a9\u0648\u062a\u0627\u0647\u060c \u062e\u0648\u0627\u0646\u0627 \u0648 \u0634\u0627\u0645\u0644 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u062a\u06af\u200c\u0647\u0627\u06cc \u0647\u062f\u06cc\u0646\u06af (H1, H2, H3):<\/strong>\u00a0\u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0645\u062d\u062a\u0648\u0627 \u0628\u0627 \u0639\u0646\u0627\u0648\u06cc\u0646 \u0648\u0627\u0636\u062d.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u062a\u0635\u0627\u0648\u06cc\u0631 \u0628\u0647\u06cc\u0646\u0647\u200c\u0634\u062f\u0647:<\/strong>\u00a0\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632\u00a0<strong>Alt Text<\/strong>\u00a0\u0648 \u0641\u0634\u0631\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u062a\u0635\u0627\u0648\u06cc\u0631.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u06cc \u062f\u0627\u062e\u0644\u06cc:<\/strong>\u00a0\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u0635\u0641\u062d\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0632\u0645\u0627\u0646 \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc \u06a9\u0627\u0631\u0628\u0631.<\/p>\n<\/li>\n<\/ul>\n<h3><strong>\u06f2. \u0633\u0626\u0648 \u062e\u0627\u0631\u062c\u06cc (Off-Page SEO)<\/strong><\/h3>\n<p class=\"ds-markdown-paragraph\">\u0627\u06cc\u0646 \u0628\u062e\u0634 \u0634\u0627\u0645\u0644 \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u062e\u0627\u0631\u062c \u0627\u0632 \u0648\u0628\u0633\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0639\u062a\u0628\u0627\u0631 \u062f\u0627\u0645\u0646\u0647 \u0627\u0633\u062a:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u062e\u0627\u0631\u062c\u06cc (\u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9):<\/strong>\u00a0\u062f\u0631\u06cc\u0627\u0641\u062a \u0644\u06cc\u0646\u06a9 \u0627\u0632 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0645\u0627\u0646\u0646\u062f \u0648\u0628\u0644\u0627\u06af\u200c\u0647\u0627 \u0648 \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0627\u0634\u062a\u0631\u0627\u06a9\u200c\u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc:<\/strong>\u00a0\u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u0627\u0645\u0644 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0628\u0631\u0646\u062f\u06cc\u0646\u06af:<\/strong>\u00a0\u0627\u06cc\u062c\u0627\u062f mentions (\u0630\u06a9\u0631 \u0646\u0627\u0645 \u0628\u0631\u0646\u062f) \u0628\u062f\u0648\u0646 \u0644\u06cc\u0646\u06a9 \u062f\u0631 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631.<\/p>\n<\/li>\n<\/ul>\n<h3><strong>\u06f3. \u0633\u0626\u0648 \u0641\u0646\u06cc (Technical SEO)<\/strong><\/h3>\n<p class=\"ds-markdown-paragraph\">\u0628\u0647\u0628\u0648\u062f \u0632\u06cc\u0631\u0633\u0627\u062e\u062a \u0641\u0646\u06cc \u0633\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u062e\u0632\u0646\u062f\u0647\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0633\u0631\u0639\u062a \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc:<\/strong>\u00a0\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 CDN\u060c \u0641\u0634\u0631\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u062a\u0635\u0627\u0648\u06cc\u0631 \u0648 \u06a9\u0634 \u0645\u0631\u0648\u0631\u06af\u0631.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0631\u06cc\u0633\u067e\u0627\u0646\u0633\u06cc\u0648 \u0628\u0648\u062f\u0646:<\/strong>\u00a0\u0633\u0627\u0632\u06af\u0627\u0631\u06cc \u0628\u0627 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0648 \u062a\u0628\u0644\u062a.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0633\u0627\u062e\u062a\u0627\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 (Schema Markup):<\/strong>\u00a0\u06a9\u0645\u06a9 \u0628\u0647 \u06af\u0648\u06af\u0644 \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u062d\u062a\u0648\u0627.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0631\u0641\u0639 \u062e\u0637\u0627\u0647\u0627\u06cc \u062e\u0632\u06cc\u062f\u0646 (Crawl Errors):<\/strong>\u00a0\u0628\u0631\u0631\u0633\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0634\u06a9\u0633\u062a\u0647 \u0648 \u0631\u06cc\u062f\u0627\u06cc\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0635\u062d\u06cc\u062d.<\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h2><strong>\u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0648 \u062a\u0623\u062b\u06cc\u0631 \u0622\u0646\u200c\u0647\u0627 \u0628\u0631 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648<\/strong><\/h2>\n<h3><strong>\u06f1. \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0627\u0646\u062f\u0627 (<a href=\"https:\/\/moz.com\/learn\/seo\/google-panda\" target=\"_blank\" rel=\"noopener\">Google Panda<\/a>)<\/strong><\/h3>\n<h3><strong>\u062a\u0627\u0631\u06cc\u062e \u0627\u0646\u062a\u0634\u0627\u0631:<\/strong>\u00a0\u0641\u0648\u0631\u06cc\u0647 \u06f2\u06f0\u06f1\u06f1<\/h3>\n<h3><strong>\u0647\u062f\u0641 \u0627\u0635\u0644\u06cc:<\/strong>\u00a0\u0645\u0628\u0627\u0631\u0632\u0647 \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0645\u200c\u06a9\u06cc\u0641\u06cc\u062a \u0648 \u062a\u06a9\u0631\u0627\u0631\u06cc<\/h3>\n<p class=\"ds-markdown-paragraph\"><strong>\u067e\u0627\u0646\u062f\u0627<\/strong>\u00a0\u06cc\u06a9\u06cc \u0627\u0632 \u062a\u0623\u062b\u06cc\u0631\u06af\u0630\u0627\u0631\u062a\u0631\u06cc\u0646 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0628\u0648\u062f \u06a9\u0647 \u0628\u0647\u200c\u0637\u0648\u0631 \u062e\u0627\u0635 \u0628\u0631 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u062a\u0648\u0627 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0634\u062a. \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u06a9\u0647 \u062f\u0627\u0631\u0627\u06cc \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0628\u0648\u062f\u0646\u062f\u060c \u062c\u0631\u06cc\u0645\u0647 \u06a9\u0631\u062f:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0635\u0641\u062d\u0627\u062a \u06a9\u0645\u200c\u0645\u062d\u062a\u0648\u0627 (Thin Content):<\/strong>\u00a0\u0635\u0641\u062d\u0627\u062a\u06cc \u0628\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0646\u0627\u06a9\u0627\u0641\u06cc \u06cc\u0627 \u0628\u06cc\u200c\u0627\u0631\u0632\u0634.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u067e\u06cc \u0634\u062f\u0647:<\/strong>\u00a0\u0645\u0637\u0627\u0644\u0628 \u062a\u06a9\u0631\u0627\u0631\u06cc \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u062f\u06cc\u06af\u0631 \u0628\u062f\u0648\u0646 \u0627\u0641\u0632\u0648\u062f\u0646 \u0627\u0631\u0632\u0634 \u062c\u062f\u06cc\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u0632\u0627\u0631\u0639 \u0645\u062d\u062a\u0648\u0627 (Content Farms):<\/strong>\u00a0\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0646\u0628\u0648\u0647\u06cc \u0627\u0632 \u0645\u0637\u0627\u0644\u0628 \u0628\u06cc\u200c\u06a9\u06cc\u0641\u06cc\u062a \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f:<\/strong>\u00a0\u0635\u0641\u062d\u0627\u062a\u06cc \u06a9\u0647 \u0646\u0633\u0628\u062a \u0645\u062d\u062a\u0648\u0627 \u0628\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u062f\u0631 \u0622\u0646\u200c\u0647\u0627 \u0646\u0627\u0645\u062a\u0639\u0627\u062f\u0644 \u0627\u0633\u062a.<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong>\u062a\u0623\u062b\u06cc\u0631 \u0628\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062a\u0623\u06a9\u06cc\u062f \u0628\u0631 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0635\u06cc\u0644\u060c \u0639\u0645\u06cc\u0642 \u0648 \u0645\u0641\u06cc\u062f \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u06a9\u0627\u0647\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062a\u0646\u200c\u0647\u0627\u06cc \u062e\u0648\u062f\u06a9\u0627\u0631 \u06cc\u0627 \u0628\u0627\u0632\u0646\u0648\u06cc\u0633\u06cc\u200c\u0634\u062f\u0647.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u062f\u0647\u06cc \u0628\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX) \u0648 \u0637\u0631\u0627\u062d\u06cc \u062a\u0645\u06cc\u0632.<\/p>\n<\/li>\n<\/ul>\n<h3><strong>\u06f2. \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u067e\u0646\u06af\u0648\u0626\u0646 (<a href=\"https:\/\/moz.com\/learn\/seo\/google-penguin\" target=\"_blank\" rel=\"noopener\">Google Penguin<\/a>)<\/strong><\/h3>\n<h3><strong>\u062a\u0627\u0631\u06cc\u062e \u0627\u0646\u062a\u0634\u0627\u0631:<\/strong>\u00a0\u0622\u0648\u0631\u06cc\u0644 \u06f2\u06f0\u06f1\u06f2<\/h3>\n<h3><strong>\u0647\u062f\u0641 \u0627\u0635\u0644\u06cc:<\/strong>\u00a0\u0645\u0642\u0627\u0628\u0644\u0647 \u0628\u0627 \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u063a\u06cc\u0631\u0637\u0628\u06cc\u0639\u06cc \u0648 \u0627\u0633\u067e\u0645<\/h3>\n<p class=\"ds-markdown-paragraph\"><strong>\u067e\u0646\u06af\u0648\u0626\u0646<\/strong>\u00a0\u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u062c\u0631\u06cc\u0645\u0647 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0637\u0631\u0627\u062d\u06cc \u0634\u062f \u06a9\u0647 \u0627\u0632 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0645\u0635\u0646\u0648\u0639\u06cc \u0648 \u063a\u06cc\u0631\u0627\u062e\u0644\u0627\u0642\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u062a\u0628\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0631\u062f\u0646\u062f\u060c \u0627\u0632 \u062c\u0645\u0644\u0647:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u062e\u0631\u06cc\u062f \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9:<\/strong>\u00a0\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0627\u0646\u0628\u0648\u0647 \u0627\u0632 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u06cc\u200c\u0627\u0631\u062a\u0628\u0627\u0637 \u06cc\u0627 \u0627\u0633\u067e\u0645.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u06a9\u0644\u0627\u0647\u200c\u0633\u06cc\u0627\u0647:<\/strong>\u00a0\u0645\u0627\u0646\u0646\u062f \u06a9\u0627\u0645\u0646\u062a \u0627\u0633\u067e\u0645\u060c \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0644\u06cc\u0646\u06a9 \u0648 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0648\u0628\u0644\u0627\u06af\u06cc \u062e\u0635\u0648\u0635\u06cc (PBN).<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u062a\u0646 \u0644\u0646\u06af\u0631 (Anchor Text) \u0628\u06cc\u0634\u200c\u0627\u0632\u062d\u062f \u0628\u0647\u06cc\u0646\u0647\u200c\u0634\u062f\u0647:<\/strong>\u00a0\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0641\u0631\u0627\u0637\u06cc \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627.<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong>\u062a\u0623\u062b\u06cc\u0631 \u0628\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062d\u0631\u06a9\u062a \u0628\u0647 \u0633\u0645\u062a \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u0637\u0628\u06cc\u0639\u06cc \u0648 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0627\u0639\u062a\u0628\u0627\u0631 (Authority).<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0646\u0638\u0627\u0631\u062a \u0645\u062f\u0627\u0648\u0645 \u0628\u0631 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0628\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f\u00a0<strong>Google Search Console<\/strong>.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062c\u0627\u06cc\u06af\u0632\u06cc\u0646\u06cc \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u06a9\u0644\u0627\u0647\u200c\u0633\u06cc\u0627\u0647 \u0628\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0644\u0627\u0647\u200c\u0633\u0641\u06cc\u062f \u0645\u0627\u0646\u0646\u062f\u00a0<strong>\u0631\u0648\u0627\u0628\u0637 \u0639\u0645\u0648\u0645\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h3><strong>\u06f3. \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0645\u0631\u063a \u0645\u06af\u0633\u200c\u062e\u0648\u0627\u0631 (<a href=\"https:\/\/moz.com\/learn\/seo\/google-hummingbird\" target=\"_blank\" rel=\"noopener\">Google Hummingbird<\/a>)<\/strong><\/h3>\n<h3><strong>\u062a\u0627\u0631\u06cc\u062e \u0627\u0646\u062a\u0634\u0627\u0631:<\/strong>\u00a0\u0627\u0648\u062a \u06f2\u06f0\u06f1\u06f3<\/h3>\n<h3><strong>\u0647\u062f\u0641 \u0627\u0635\u0644\u06cc:<\/strong>\u00a0\u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u0639\u0646\u0627\u06cc \u067e\u0634\u062a \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/h3>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u0631\u063a \u0645\u06af\u0633\u200c\u062e\u0648\u0627\u0631<\/strong>\u00a0\u062a\u062d\u0648\u0644\u06cc \u0627\u0633\u0627\u0633\u06cc \u062f\u0631 \u067e\u0631\u062f\u0627\u0632\u0634 \u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc (NLP) \u06af\u0648\u06af\u0644 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f. \u0627\u06cc\u0646 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0628\u0631\u00a0<strong>\u0647\u062f\u0641 \u062c\u0633\u062a\u062c\u0648 (Search Intent)<\/strong>\u00a0\u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f\u060c \u0646\u0647 \u0635\u0631\u0641\u0627\u064b \u062a\u0637\u0627\u0628\u0642 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u062d\u0627\u0648\u0631\u0647\u200c\u0627\u06cc \u0648 \u0628\u0644\u0646\u062f (Long-Tail Queries) \u0631\u0627 \u0628\u0647\u062a\u0631 \u062f\u0631\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0628\u0647 \u0633\u0624\u0627\u0644\u0627\u062a \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0648 \u0686\u0646\u062f\u0648\u062c\u0647\u06cc \u067e\u0627\u0633\u062e \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u06cc \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0642\u0628\u0644 \u0627\u0632 \u0645\u0631\u063a \u0645\u06af\u0633\u200c\u062e\u0648\u0627\u0631: \u062c\u0633\u062a\u062c\u0648\u06cc\u00a0<strong>&#8220;\u0631\u0633\u062a\u0648\u0631\u0627\u0646 \u062a\u0647\u0631\u0627\u0646&#8221;<\/strong>\u00a0\u0641\u0642\u0637 \u0635\u0641\u062d\u0627\u062a \u062d\u0627\u0648\u06cc \u0627\u06cc\u0646 \u0639\u0628\u0627\u0631\u062a \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0627\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u067e\u0633 \u0627\u0632 \u0645\u0631\u063a \u0645\u06af\u0633\u200c\u062e\u0648\u0627\u0631: \u062c\u0633\u062a\u062c\u0648\u06cc\u00a0<strong>&#8220;\u0631\u0633\u062a\u0648\u0631\u0627\u0646 \u062e\u0648\u0628 \u0628\u0631\u0627\u06cc \u062e\u0627\u0646\u0648\u0627\u062f\u0647 \u062f\u0631 \u0634\u0645\u0627\u0644 \u062a\u0647\u0631\u0627\u0646&#8221;<\/strong>\u00a0\u0646\u062a\u0627\u06cc\u062c \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u06cc\u0627\u0632 \u06a9\u0627\u0631\u0628\u0631 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong>\u062a\u0623\u062b\u06cc\u0631 \u0628\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627 \u0628\u0627 \u067e\u0648\u0634\u0634 \u062c\u0627\u0645\u0639 \u0645\u0648\u0636\u0648\u0639\u0627\u062a (<strong>Semantic SEO<\/strong>).<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0633\u0624\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644 (<strong>FAQ<\/strong>) \u0648 \u067e\u0627\u0633\u062e\u200c\u0647\u0627\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u0635\u0648\u062a\u06cc (Voice Search).<\/p>\n<\/li>\n<\/ul>\n<h3><strong>\u06f4. \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0645\u0648\u0628\u0627\u06cc\u0644-\u0641\u0631\u0633\u062a (<a href=\"http:\/\/moz.com\/blog\/mobile-first-indexing-seo\" target=\"_blank\" rel=\"noopener\">Mobile-First Indexing<\/a>)<\/strong><\/h3>\n<h3><strong>\u062a\u0627\u0631\u06cc\u062e \u0627\u0646\u062a\u0634\u0627\u0631:<\/strong>\u00a0\u0645\u0627\u0631\u0633 \u06f2\u06f0\u06f1\u06f8 (\u0631\u0633\u0645\u06cc \u0627\u0632 \u06f2\u06f0\u06f2\u06f1)<\/h3>\n<h3><strong>\u0647\u062f\u0641 \u0627\u0635\u0644\u06cc:<\/strong>\u00a0\u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u062f\u0647\u06cc \u0628\u0647 \u0646\u0633\u062e\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627<\/h3>\n<p class=\"ds-markdown-paragraph\">\u0628\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644\u06cc\u060c \u06af\u0648\u06af\u0644 \u0627\u0639\u0644\u0627\u0645 \u06a9\u0631\u062f \u06a9\u0647\u00a0<strong>\u0646\u0633\u062e\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644 \u06cc\u06a9 \u0633\u0627\u06cc\u062a \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0646\u0633\u062e\u0647 \u0627\u0635\u0644\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0634\u062f\u0646 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f<\/strong>. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u06af\u0631 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0631\u06cc\u0633\u067e\u0627\u0646\u0633\u06cc\u0648 \u0646\u0628\u0627\u0634\u062f\u060c \u0631\u062a\u0628\u0647 \u0622\u0646 \u0627\u0641\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0645\u0634\u06a9\u0644\u0627\u062a\u06cc \u0645\u0627\u0646\u0646\u062f \u0641\u0648\u0646\u062a\u200c\u0647\u0627\u06cc \u0631\u06cc\u0632\u060c \u062f\u06a9\u0645\u0647\u200c\u0647\u0627\u06cc \u0646\u0632\u062f\u06cc\u06a9 \u0628\u0647 \u0647\u0645 \u06cc\u0627 \u06a9\u0646\u062f\u06cc \u0633\u0631\u0639\u062a \u062f\u0631 \u0645\u0648\u0628\u0627\u06cc\u0644\u060c \u062a\u0623\u062b\u06cc\u0631 \u0645\u0646\u0641\u06cc \u062f\u0627\u0631\u062f.<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong>\u062a\u0623\u062b\u06cc\u0631 \u0628\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0637\u0631\u0627\u062d\u06cc\u00a0<strong>\u0645\u0648\u0628\u0627\u06cc\u0644\u200c\u0641\u0631\u0646\u062f\u0644\u06cc<\/strong>\u00a0\u0628\u0627 \u062a\u0633\u062a\u00a0<strong>Google\u2019s Mobile-Friendly Test<\/strong>.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062a\u0633\u0631\u06cc\u0639 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0635\u0641\u062d\u0627\u062a \u0628\u0627\u00a0<strong>AMP (Accelerated Mobile Pages)<\/strong>.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062d\u0630\u0641 \u067e\u0627\u067e\u200c\u0622\u067e\u200c\u0647\u0627\u06cc \u0645\u0632\u0627\u062d\u0645 \u062f\u0631 \u0646\u0633\u062e\u0647 \u0645\u0648\u0628\u0627\u06cc\u0644.<\/p>\n<\/li>\n<\/ul>\n<h3><strong>\u06f5. \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0628\u0631\u062a (<a href=\"https:\/\/www.nvidia.com\/en-us\/glossary\/bert\/\" target=\"_blank\" rel=\"noopener\">Google BERT<\/a>)<\/strong><\/h3>\n<h3><strong>\u062a\u0627\u0631\u06cc\u062e \u0627\u0646\u062a\u0634\u0627\u0631:<\/strong>\u00a0\u0627\u06a9\u062a\u0628\u0631 \u06f2\u06f0\u06f1\u06f9<\/h3>\n<h3><strong>\u0647\u062f\u0641 \u0627\u0635\u0644\u06cc:<\/strong>\u00a0\u067e\u0631\u062f\u0627\u0632\u0634 \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631 \u0645\u062a\u0646<\/h3>\n<p class=\"ds-markdown-paragraph\"><strong>BERT<\/strong>\u00a0(\u0645\u062e\u0641\u0641 Bidirectional Encoder Representations from Transformers) \u06cc\u06a9 \u0645\u062f\u0644 \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0645\u0627\u0634\u06cc\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u06a9\u0644\u0645\u0627\u062a \u062f\u0631 \u062c\u0645\u0644\u0647 \u0631\u0627 \u0639\u0645\u06cc\u0642\u200c\u062a\u0631 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0628\u0647 \u062c\u0633\u062a\u062c\u0648\u0647\u0627\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc \u0648 \u0645\u062d\u0627\u0648\u0631\u0647\u200c\u0627\u06cc \u067e\u0627\u0633\u062e \u062f\u0642\u06cc\u0642\u200c\u062a\u0631\u06cc \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062a\u0623\u06a9\u06cc\u062f \u0628\u0631\u00a0<strong>\u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc<\/strong>\u00a0\u062f\u0627\u0631\u062f\u060c \u0646\u0647 \u062a\u06a9\u06cc\u0647 \u0628\u0631 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc.<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u062b\u0627\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0642\u0628\u0644 \u0627\u0632 BERT: \u062c\u0633\u062a\u062c\u0648\u06cc\u00a0<strong>&#8220;\u0633\u0641\u0631 \u0628\u0647 \u0627\u0633\u062a\u0627\u0646\u0628\u0648\u0644 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0648\u06cc\u0632\u0627 \u062f\u0627\u0631\u062f&#8221;<\/strong>\u00a0\u0645\u0645\u06a9\u0646 \u0628\u0648\u062f \u0646\u062a\u0627\u06cc\u062c\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u062a\u0648\u0631\u0647\u0627 \u0646\u0634\u0627\u0646 \u062f\u0647\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u067e\u0633 \u0627\u0632 BERT: \u067e\u0627\u0633\u062e \u0645\u0633\u062a\u0642\u06cc\u0645 \u062f\u0631\u0628\u0627\u0631\u0647 \u0634\u0631\u0627\u06cc\u0637 \u0648\u06cc\u0632\u0627\u06cc \u062a\u0631\u06a9\u06cc\u0647 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong>\u062a\u0623\u062b\u06cc\u0631 \u0628\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0646\u0648\u0634\u062a\u0646 \u0645\u062d\u062a\u0648\u0627 \u0628\u0647 \u0632\u0628\u0627\u0646 \u0637\u0628\u06cc\u0639\u06cc \u0648 \u0627\u0646\u0633\u0627\u0646\u06cc.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u067e\u0631\u0647\u06cc\u0632 \u0627\u0632 \u062a\u06a9\u0631\u0627\u0631 \u0645\u0635\u0646\u0648\u0639\u06cc \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0628\u0647 \u0633\u0624\u0627\u0644\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0642\u0627\u0644\u0628\u00a0<strong>Featured Snippets<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h3><strong>\u06f6. \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645 \u0647\u0633\u062a\u0647 \u0627\u0635\u0644\u06cc (<a href=\"https:\/\/coreupdates.com\/\" target=\"_blank\" rel=\"noopener\">Core Updates<\/a>)<\/strong><\/h3>\n<h3><strong>\u062a\u0627\u0631\u06cc\u062e \u0627\u0646\u062a\u0634\u0627\u0631:<\/strong>\u00a0\u0686\u0646\u062f\u0628\u0627\u0631 \u062f\u0631 \u0633\u0627\u0644 (\u0645\u062b\u0644\u0627\u064b\u00a0<strong>\u0622\u06af\u0648\u0633\u062a \u06f2\u06f0\u06f2\u06f3<\/strong>)<\/h3>\n<h3><strong>\u0647\u062f\u0641 \u0627\u0635\u0644\u06cc:<\/strong>\u00a0\u0628\u0647\u0628\u0648\u062f \u06a9\u0644\u06cc \u06a9\u06cc\u0641\u06cc\u062a \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648<\/h3>\n<p class=\"ds-markdown-paragraph\">\u0628\u0631\u062e\u0644\u0627\u0641 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u200c\u0647\u0627\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u0645\u0627\u0646\u0646\u062f \u067e\u0627\u0646\u062f\u0627\u060c\u00a0<strong>Core Updates<\/strong>\u00a0\u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u0627\u06cc \u062f\u0631 \u0633\u06cc\u0633\u062a\u0645 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0631 \u0647\u0631 \u0633\u0627\u06cc\u062a\u06cc \u062a\u0623\u062b\u06cc\u0631 \u0628\u06af\u0630\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc\u200c\u0647\u0627:<\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u06a9\u06cc\u0641\u06cc\u062a \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0628\u0627\u0632\u062a\u0639\u0631\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0627\u0639\u062b \u0646\u0648\u0633\u0627\u0646 \u0634\u062f\u06cc\u062f \u0631\u062a\u0628\u0647\u200c\u0647\u0627 \u0634\u0648\u0646\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627\u00a0<strong>EEAT<\/strong>\u00a0(\u062a\u062e\u0635\u0635\u060c \u0627\u0639\u062a\u0628\u0627\u0631\u060c \u0627\u0642\u062a\u062f\u0627\u0631\u060c \u0642\u0627\u0628\u0644\u06cc\u062a \u0627\u0639\u062a\u0645\u0627\u062f) \u0628\u0647\u0628\u0648\u062f \u0645\u06cc\u200c\u06cc\u0627\u0628\u0646\u062f.<\/p>\n<\/li>\n<\/ul>\n<p class=\"ds-markdown-paragraph\"><strong>\u062a\u0623\u062b\u06cc\u0631 \u0628\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631\u00a0<strong>\u062a\u062e\u0635\u0635<\/strong>\u00a0\u0648\u00a0<strong>\u0627\u0639\u062a\u0628\u0627\u0631<\/strong>\u00a0\u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646 \u0645\u062d\u062a\u0648\u0627.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc \u0645\u062f\u0627\u0648\u0645 \u0645\u0637\u0627\u0644\u0628 \u0642\u062f\u06cc\u0645\u06cc.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0631\u0639\u0627\u06cc\u062a \u0627\u0635\u0648\u0644\u00a0<strong>YMYL<\/strong>\u00a0(Your Money or Your Life) \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u067e\u0632\u0634\u06a9\u06cc \u0648 \u0645\u0627\u0644\u06cc.<\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h2><strong>\u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc \u0628\u0631\u0627\u06cc <a href=\"https:\/\/dayanet.net\/fa\/%d8%ae%d8%af%d9%85%d8%a7%d8%aa-%d8%b7%d8%b1%d8%a7%d8%ad%db%8c-%d8%b3%d8%a7%db%8c%d8%aa\/\">\u0628\u0647\u0628\u0648\u062f \u0633\u0626\u0648 \u0633\u0627\u06cc\u062a<\/a><\/strong><\/h2>\n<h3><strong>\u06f1. \u062a\u062d\u0642\u06cc\u0642 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/strong><\/h3>\n<p class=\"ds-markdown-paragraph\">\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f\u00a0<strong>Google Keyword Planner\u060c Ahrefs \u0648 SEMrush<\/strong>\u00a0\u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u00a0<strong>\u0633\u0626\u0648<\/strong>\u00a0\u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f.<\/p>\n<h3><strong>\u06f2. \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0645\u062d\u062a\u0648\u0627\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc (\u062d\u062f\u0627\u0642\u0644 \u06f1\u06f5\u06f0\u06f0 \u06a9\u0644\u0645\u0647) \u0628\u0627 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0632 \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc\u00a0<strong>\u0633\u0626\u0648<\/strong>\u00a0\u0628\u0647 \u0635\u0648\u0631\u062a \u0637\u0628\u06cc\u0639\u06cc \u0648 \u0628\u062f\u0648\u0646 \u062a\u06a9\u0631\u0627\u0631 \u0627\u0641\u0631\u0627\u0637\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n<\/li>\n<\/ul>\n<h3><strong>\u06f3. \u0628\u0647\u0628\u0648\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX)<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0637\u0631\u0627\u062d\u06cc \u0631\u06cc\u0633\u067e\u0627\u0646\u0633\u06cc\u0648<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u06a9\u0627\u0647\u0634 \u0646\u0631\u062e \u067e\u0631\u0634 (Bounce Rate) \u0628\u0627 \u0645\u062d\u062a\u0648\u0627\u06cc \u062c\u0630\u0627\u0628<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0631\u0639\u062a \u0633\u0627\u06cc\u062a \u0628\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f\u00a0<strong>Google PageSpeed Insights<\/strong><\/p>\n<\/li>\n<\/ul>\n<h3><strong>\u06f4. \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0644\u06cc\u0646\u06a9\u200c\u062f\u0647\u06cc \u0628\u0647 \u0635\u0641\u062d\u0627\u062a \u0645\u0631\u062a\u0628\u0637 \u062f\u0627\u062e\u0644 \u0633\u0627\u06cc\u062a<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062f\u0631\u06cc\u0627\u0641\u062a \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9 \u0627\u0632 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0628\u0627 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f\u00a0<strong>\u06af\u0648\u0633\u062a \u0628\u0644\u0627\u06af\u06cc\u0646\u06af<\/strong><\/p>\n<\/li>\n<\/ul>\n<h3><strong>\u06f5. \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0631\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u0635\u0648\u062a\u06cc \u0648 \u0645\u062d\u0644\u06cc<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644 (FAQ)<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062b\u0628\u062a \u0633\u0627\u06cc\u062a \u062f\u0631\u00a0<strong>Google My Business<\/strong>\u00a0\u0628\u0631\u0627\u06cc \u0633\u0626\u0648 \u0645\u062d\u0644\u06cc<\/p>\n<\/li>\n<\/ul>\n<hr \/>\n<h2><strong>\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0636\u0631\u0648\u0631\u06cc \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0628\u0647\u0628\u0648\u062f \u0633\u0626\u0648<\/strong><\/h2>\n<p class=\"ds-markdown-paragraph\">\u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644\u06cc \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u06cc\u062a \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0645\u0634\u06a9\u0644\u0627\u062a \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634\u060c \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0633\u0626\u0648 \u0631\u0627 \u0628\u0647 \u062a\u0641\u06a9\u06cc\u06a9 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645:<\/p>\n<h3><strong>\u06f1. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/strong><\/h3>\n<h3><strong>\ud83d\udd39 Google Analytics<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u06a9\u0627\u0631\u0628\u0631\u062f:<\/strong>\u00a0\u0628\u0631\u0631\u0633\u06cc \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0631\u0648\u062f\u06cc\u060c \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u0646\u0631\u062e \u067e\u0631\u0634 (Bounce Rate)\u060c \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc \u062f\u0631 \u0633\u0627\u06cc\u062a \u0648 \u0645\u0633\u06cc\u0631\u0647\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062a\u0639\u06cc\u06cc\u0646 \u0645\u0646\u0628\u0639 \u062a\u0631\u0627\u0641\u06cc\u06a9 (\u0627\u0631\u06af\u0627\u0646\u06cc\u06a9\u060c \u0645\u0633\u062a\u0642\u06cc\u0645\u060c \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc\u060c \u0631\u0641\u0631\u0627\u0644).<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062a\u062d\u0644\u06cc\u0644 \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0631\u0635\u062f \u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627 (Event Tracking) \u0645\u0627\u0646\u0646\u062f \u06a9\u0644\u06cc\u06a9 \u0631\u0648\u06cc \u062f\u06a9\u0645\u0647\u200c\u0647\u0627.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\ud83d\udd39 Google Search Console (GSC)<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u06a9\u0627\u0631\u0628\u0631\u062f:<\/strong>\u00a0\u0628\u0631\u0631\u0633\u06cc \u0648\u0636\u0639\u06cc\u062a \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0634\u062f\u0646 \u0635\u0641\u062d\u0627\u062a\u060c \u062e\u0637\u0627\u0647\u0627\u06cc \u062e\u0632\u06cc\u062f\u0646 (Crawl Errors)\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u0646\u062a\u0627\u06cc\u062c \u062c\u0633\u062a\u062c\u0648 \u0648 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0646\u0645\u0627\u06cc\u0634 \u06a9\u0648\u0626\u0631\u06cc\u200c\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0646\u062a\u0647\u06cc \u0628\u0647 \u0633\u0627\u06cc\u062a.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0635\u0641\u062d\u0627\u062a\u06cc \u06a9\u0647 \u0627\u06cc\u0646\u062f\u06a9\u0633 \u0646\u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0628\u0631\u0631\u0633\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\u06f2. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0642\u06cc\u0642 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc<\/strong><\/h3>\n<h3><strong>\ud83d\udd39 Google Keyword Planner<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u06a9\u0627\u0631\u0628\u0631\u062f:<\/strong>\u00a0\u06cc\u0627\u0641\u062a\u0646 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0631\u062a\u0628\u0637\u060c \u062d\u062c\u0645 \u062c\u0633\u062a\u062c\u0648\u06cc \u0645\u0627\u0647\u0627\u0646\u0647 \u0648 \u0645\u06cc\u0632\u0627\u0646 \u0631\u0642\u0627\u0628\u062a.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u0632\u0627\u06cc\u0627:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645 \u0627\u0632 \u06af\u0648\u06af\u0644.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u0637\u0648\u0644\u0627\u0646\u06cc (Long-Tail).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\ud83d\udd39 Ahrefs<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u06a9\u0627\u0631\u0628\u0631\u062f:<\/strong>\u00a0\u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627\u060c \u0628\u0631\u0631\u0633\u06cc \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9\u200c\u0647\u0627 \u0648 \u062a\u062d\u0642\u06cc\u0642 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Site Explorer:<\/strong>\u00a0\u0628\u0631\u0631\u0633\u06cc \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9 \u0647\u0631 \u0633\u0627\u06cc\u062a.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Keywords Explorer:<\/strong>\u00a0\u062a\u062d\u0644\u06cc\u0644 \u062f\u0634\u0648\u0627\u0631\u06cc \u0631\u062a\u0628\u0647\u200c\u06af\u06cc\u0631\u06cc (KD).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\ud83d\udd39 SEMrush<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u06a9\u0627\u0631\u0628\u0631\u062f:<\/strong>\u00a0\u062a\u062d\u0642\u06cc\u0642 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc\u060c \u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627\u060c \u0628\u0631\u0631\u0633\u06cc \u0645\u0634\u06a9\u0644\u0627\u062a \u0641\u0646\u06cc \u0633\u0626\u0648.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0628\u0631\u062c\u0633\u062a\u0647:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Position Tracking:<\/strong>\u00a0\u0631\u0635\u062f \u0631\u062a\u0628\u0647 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u06af\u0648\u06af\u0644.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Site Audit:<\/strong>\u00a0\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u062e\u0637\u0627\u0647\u0627\u06cc \u0641\u0646\u06cc \u0645\u0627\u0646\u0646\u062f \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0634\u06a9\u0633\u062a\u0647.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\u06f3. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0641\u0646\u06cc \u0633\u0626\u0648<\/strong><\/h3>\n<h3><strong>\ud83d\udd39 Screaming Frog SEO Spider<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u06a9\u0627\u0631\u0628\u0631\u062f:<\/strong>\u00a0\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u0634\u06a9\u0644\u0627\u062a \u0641\u0646\u06cc \u0645\u0627\u0646\u0646\u062f \u062a\u06af\u200c\u0647\u0627\u06cc \u062a\u06a9\u0631\u0627\u0631\u06cc\u060c \u0645\u062a\u0627 \u062f\u06cc\u0633\u06a9\u0631\u06cc\u067e\u0634\u0646\u200c\u0647\u0627\u06cc \u06af\u0645\u200c\u0634\u062f\u0647 \u0648 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0634\u06a9\u0633\u062a\u0647.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u0632\u0627\u06cc\u0627:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0633\u06a9\u0646 \u06a9\u0627\u0645\u0644 \u0633\u0627\u06cc\u062a \u0645\u0627\u0646\u0646\u062f \u062e\u0632\u0646\u062f\u0647\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062e\u0631\u0648\u062c\u06cc \u0627\u06a9\u0633\u0644 \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062f\u0642\u06cc\u0642\u200c\u062a\u0631.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\ud83d\udd39 GTmetrix \/ PageSpeed Insights<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u06a9\u0627\u0631\u0628\u0631\u062f:<\/strong>\u00a0\u0628\u0631\u0631\u0633\u06cc \u0633\u0631\u0639\u062a \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0635\u0641\u062d\u0627\u062a \u0648 \u0627\u0631\u0627\u0626\u0647 \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0632\u0645\u0627\u0646 \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc (Load Time).<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0645\u062a\u06cc\u0627\u0632 \u0639\u0645\u0644\u06a9\u0631\u062f (Performance Score).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\ud83d\udd39 DeepCrawl<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u06a9\u0627\u0631\u0628\u0631\u062f:<\/strong>\u00a0\u062a\u062d\u0644\u06cc\u0644 \u0639\u0645\u06cc\u0642 \u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0648 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0628\u0631\u0631\u0633\u06cc \u0645\u0634\u06a9\u0644\u0627\u062a \u0627\u06cc\u0646\u062f\u06a9\u0633\u200c\u0634\u062f\u0646.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0633\u0627\u062e\u062a\u0627\u0631 \u0633\u0627\u06cc\u062a.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\u06f4. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9 \u0648 \u0627\u0639\u062a\u0628\u0627\u0631 \u062f\u0627\u0645\u0646\u0647<\/strong><\/h3>\n<h3><strong>\ud83d\udd39 Majestic<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u06a9\u0627\u0631\u0628\u0631\u062f:<\/strong>\u00a0\u0628\u0631\u0631\u0633\u06cc \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u06a9\u0645\u06cc\u062a \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0648\u0631\u0648\u062f\u06cc.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u062a\u0631\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0645\u0647\u0645:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Trust Flow (TF):<\/strong>\u00a0\u0645\u06cc\u0632\u0627\u0646 \u0627\u0639\u062a\u0628\u0627\u0631 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>Citation Flow (CF):<\/strong>\u00a0\u062a\u0639\u062f\u0627\u062f \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0648\u0631\u0648\u062f\u06cc.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\ud83d\udd39 Moz Link Explorer<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u06a9\u0627\u0631\u0628\u0631\u062f:<\/strong>\u00a0\u062a\u062d\u0644\u06cc\u0644 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0648\u0631\u0648\u062f\u06cc \u0648 \u0628\u0631\u0631\u0633\u06cc \u0627\u0639\u062a\u0628\u0627\u0631 \u062f\u0627\u0645\u0646\u0647 (Domain Authority).<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0633\u0645\u06cc.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0645\u0642\u0627\u06cc\u0633\u0647 \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0644\u06cc\u0646\u06a9 \u0628\u0627 \u0631\u0642\u0628\u0627.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<h2><strong>\u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0631\u0627\u06cc\u062c \u062f\u0631 \u0633\u0626\u0648 \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0627\u062c\u062a\u0646\u0627\u0628 \u06a9\u0646\u06cc\u062f<\/strong><\/h2>\n<p class=\"ds-markdown-paragraph\">\u0628\u0631\u062e\u06cc \u0627\u0632 \u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0627\u0639\u062b \u0627\u0641\u062a \u0631\u062a\u0628\u0647 \u06cc\u0627 \u062d\u062a\u06cc \u062c\u0631\u06cc\u0645\u0647 \u0634\u062f\u0646 \u0633\u0627\u06cc\u062a \u062a\u0648\u0633\u0637 \u06af\u0648\u06af\u0644 \u0634\u0648\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0628\u062e\u0634\u060c \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u062e\u0637\u0627\u0647\u0627 \u0648 \u0631\u0627\u0647\u200c\u0647\u0627\u06cc \u062c\u0644\u0648\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645:<\/p>\n<h3><strong>\u06f1. \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u06a9\u0645\u200c\u06a9\u06cc\u0641\u06cc\u062a \u06cc\u0627 \u062a\u06a9\u0631\u0627\u0631\u06cc<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u0634\u06a9\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0646\u062a\u0634\u0627\u0631 \u0645\u0637\u0627\u0644\u0628 \u06a9\u0648\u062a\u0627\u0647\u060c \u0628\u062f\u0648\u0646 \u0627\u0631\u0632\u0634 \u0627\u0641\u0632\u0648\u062f\u0647 \u06cc\u0627 \u06a9\u067e\u06cc\u200c\u0634\u062f\u0647 \u0627\u0632 \u0645\u0646\u0627\u0628\u0639 \u062f\u06cc\u06af\u0631.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0631\u0627\u0647 \u062d\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u06cc\u062c\u0627\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u062c\u0627\u0645\u0639 \u0648 \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c\u0641\u0631\u062f (\u062d\u062f\u0627\u0642\u0644 \u06f1\u06f5\u06f0\u06f0+ \u06a9\u0644\u0645\u0647).<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f\u00a0<strong>Copyscape<\/strong>\u00a0\u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u06cc\u06a9\u062a\u0627\u06cc\u06cc \u0645\u062d\u062a\u0648\u0627.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\u06f2. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0641\u0631\u0627\u0637\u06cc \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a \u06a9\u0644\u06cc\u062f\u06cc (Keyword Stuffing)<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u0634\u06a9\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062a\u06a9\u0631\u0627\u0631 \u063a\u06cc\u0631\u0637\u0628\u06cc\u0639\u06cc \u06a9\u0644\u0645\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0645\u062a\u0646\u060c \u0645\u062a\u0627 \u062a\u06af\u200c\u0647\u0627 \u06cc\u0627 Alt \u062a\u0635\u0627\u0648\u06cc\u0631.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0631\u0627\u0647 \u062d\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0646\u06af\u0627\u0631\u0634 \u0637\u0628\u06cc\u0639\u06cc \u0648 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062e\u0648\u0627\u0646\u0627\u06cc\u06cc \u0645\u062d\u062a\u0648\u0627.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u062a\u0631\u0627\u062f\u0641\u200c\u0647\u0627 \u0648 \u06a9\u0644\u0645\u0627\u062a \u0645\u0631\u062a\u0628\u0637 (LSI Keywords).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\u06f3. \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0646 \u0633\u0626\u0648 \u0641\u0646\u06cc<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u0634\u06a9\u0644\u0627\u062a \u0631\u0627\u06cc\u062c:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0633\u0631\u0639\u062a \u067e\u0627\u06cc\u06cc\u0646 \u0633\u0627\u06cc\u062a.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0633\u0627\u062e\u062a\u0627\u0631 \u0646\u0627\u0645\u0646\u0627\u0633\u0628 URL\u0647\u0627.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0639\u062f\u0645 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0631\u0627\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0631\u0627\u0647 \u062d\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632\u00a0<strong>Google PageSpeed Insights<\/strong>\u00a0\u0648\u00a0<strong>Screaming Frog<\/strong>\u00a0\u0628\u0631\u0627\u06cc \u0631\u0641\u0639 \u0645\u0634\u06a9\u0644\u0627\u062a \u0641\u0646\u06cc.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\u06f4. \u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u063a\u06cc\u0631\u0637\u0628\u06cc\u0639\u06cc \u06cc\u0627 \u0627\u0633\u067e\u0645<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u0634\u06a9\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062e\u0631\u06cc\u062f \u0628\u06a9\u200c\u0644\u06cc\u0646\u06a9 \u0627\u0632 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u0633\u067e\u0645 \u06cc\u0627 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc PBN.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0631\u0627\u0647 \u062d\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0644\u06cc\u0646\u06a9\u200c\u0633\u0627\u0632\u06cc \u0637\u0628\u06cc\u0639\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0645\u062d\u062a\u0648\u0627\u06cc \u0628\u0627\u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0631\u0648\u0627\u0628\u0637 \u0639\u0645\u0648\u0645\u06cc.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0628\u0631\u0631\u0633\u06cc \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 \u0644\u06cc\u0646\u06a9 \u0628\u0627\u00a0<strong>Ahrefs<\/strong>\u00a0\u0648 \u062d\u0630\u0641 \u0644\u06cc\u0646\u06a9\u200c\u0647\u0627\u06cc \u0633\u0645\u06cc.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\u06f5. \u0628\u0647\u200c\u0631\u0648\u0632 \u0646\u06a9\u0631\u062f\u0646 \u0645\u062d\u062a\u0648\u0627\u06cc \u0642\u062f\u06cc\u0645\u06cc<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u0634\u06a9\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0645\u062d\u062a\u0648\u0627\u06cc \u062a\u0627\u0631\u06cc\u062e\u200c\u06af\u0630\u0634\u062a\u0647 \u06a9\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0646\u0627\u062f\u0631\u0633\u062a \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0631\u0627\u0647 \u062d\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0628\u0627\u0632\u0628\u06cc\u0646\u06cc \u0633\u0627\u0644\u0627\u0646\u0647 \u0645\u0637\u0627\u0644\u0628 \u0648 \u0627\u0641\u0632\u0648\u062f\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632\u00a0<strong>\u062a\u0627\u0631\u06cc\u062e \u0628\u0647\u200c\u0631\u0648\u0632\u0631\u0633\u0627\u0646\u06cc<\/strong>\u00a0\u062f\u0631 \u0645\u062d\u062a\u0648\u0627.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\u06f6. \u0639\u062f\u0645 \u062a\u0648\u062c\u0647 \u0628\u0647 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc (UX)<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u0634\u06a9\u0644\u0627\u062a \u0631\u0627\u06cc\u062c:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0637\u0631\u0627\u062d\u06cc \u063a\u06cc\u0631\u0631\u06cc\u0633\u067e\u0627\u0646\u0633\u06cc\u0648.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0645\u0646\u0648\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0648 \u0646\u0627\u0648\u0628\u0631\u06cc \u0633\u062e\u062a.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0631\u0627\u0647 \u062d\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062a\u0633\u062a UX \u0628\u0627 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f\u00a0<strong>Hotjar<\/strong>\u00a0(\u062a\u062d\u0644\u06cc\u0644 \u062d\u0631\u06a9\u0627\u062a \u06a9\u0627\u0631\u0628\u0631).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\u06f7. \u0628\u06cc\u200c\u062a\u0648\u062c\u0647\u06cc \u0628\u0647 \u0633\u0626\u0648 \u0645\u062d\u0644\u06cc (Local SEO)<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u0634\u06a9\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0639\u062f\u0645 \u062b\u0628\u062a \u062f\u0631\u00a0<strong>Google My Business<\/strong>.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0646\u0627\u062f\u0631\u0633\u062a \u062f\u0631 \u062f\u0627\u06cc\u0631\u06a9\u062a\u0648\u0631\u06cc\u200c\u0647\u0627.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0631\u0627\u0647 \u062d\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062b\u0628\u062a \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u067e\u0631\u0648\u0641\u0627\u06cc\u0644 GMB.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u06cc\u06a9\u0633\u0627\u0646\u200c\u0633\u0627\u0632\u06cc \u0646\u0627\u0645\u060c \u0622\u062f\u0631\u0633 \u0648 \u0634\u0645\u0627\u0631\u0647 \u062a\u0644\u0641\u0646 (NAP) \u062f\u0631 \u062a\u0645\u0627\u0645 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\u06f8. \u0639\u062f\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0633\u0627\u062e\u062a\u0627\u0631\u06cc\u0627\u0641\u062a\u0647 (Schema Markup)<\/strong><\/h3>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0645\u0634\u06a9\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u06af\u0648\u06af\u0644 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647\u200c\u062f\u0631\u0633\u062a\u06cc \u062f\u0631\u06a9 \u06a9\u0646\u062f.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\"><strong>\u0631\u0627\u0647 \u062d\u0644:<\/strong><\/p>\n<ul>\n<li>\n<p class=\"ds-markdown-paragraph\">\u0627\u0641\u0632\u0648\u062f\u0646\u00a0<strong>Schema<\/strong>\u00a0\u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u060c \u0645\u0642\u0627\u0644\u0627\u062a \u0648 FAQ\u0647\u0627.<\/p>\n<\/li>\n<li>\n<p class=\"ds-markdown-paragraph\">\u062a\u0633\u062a \u0628\u0627\u00a0<strong>Google\u2019s Rich Results Test<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<hr \/>\n<h2><strong>\u0646\u062a\u06cc\u062c\u0647\u200c\u06af\u06cc\u0631\u06cc<\/strong><\/h2>\n<p class=\"ds-markdown-paragraph\">\u0633\u0626\u0648\u00a0\u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627 \u0627\u062c\u0631\u0627\u06cc \u0635\u062d\u06cc\u062d \u0622\u0646\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062c\u0627\u06cc\u06af\u0627\u0647 \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u06af\u0648\u06af\u0644 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f. \u062a\u0631\u06a9\u06cc\u0628\u00a0\u0633\u0626\u0648 \u062f\u0627\u062e\u0644\u06cc\u060c \u062e\u0627\u0631\u062c\u06cc \u0648 \u0641\u0646\u06cc\u00a0\u0647\u0645\u0631\u0627\u0647 \u0628\u0627 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u060c \u06a9\u0644\u06cc\u062f \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u0631\u062a\u0628\u0647\u200c\u0628\u0646\u062f\u06cc \u0627\u0633\u062a. \u0628\u0627 \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0648 \u067e\u0631\u0647\u06cc\u0632 \u0627\u0632 \u0627\u0634\u062a\u0628\u0627\u0647\u0627\u062a \u0631\u0627\u06cc\u062c\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0634\u0627\u0647\u062f \u0631\u0634\u062f \u067e\u0627\u06cc\u062f\u0627\u0631 \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648 \u0641\u0631\u0648\u0634 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n<p class=\"ds-markdown-paragraph\">\u0622\u0645\u0627\u062f\u0647\u200c\u0627\u06cc\u062f \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0635\u0641\u062d\u0647 \u0627\u0648\u0644 \u06af\u0648\u06af\u0644 \u0628\u0631\u0633\u0627\u0646\u06cc\u062f\u061f \u0627\u0632 \u0627\u0645\u0631\u0648\u0632 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0642\u062f\u0645\u0647 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0627\u0645\u0631\u0648\u0632\u060c \u0645\u06cc\u0644\u06cc\u0627\u0631\u062f\u0647\u0627 \u0648\u0628\u0633\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u062c\u0644\u0628 \u062a\u0648\u062c\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0642\u0627\u0628\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u0645\u0627 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u062f\u0631 \u0635\u0641\u062d\u0647 \u0627\u0648\u0644 \u06af\u0648\u06af\u0644 \u0638\u0627\u0647\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f \u067e\u0627\u0633\u062e \u0627\u06cc\u0646 \u0633\u0648\u0627\u0644 \u062f\u0631 \u0645\u0641\u0647\u0648\u0645\u06cc 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[&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-21"],"_links":{"self":[{"href":"https:\/\/dayanet.net\/fa\/wp-json\/wp\/v2\/posts\/1383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dayanet.net\/fa\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dayanet.net\/fa\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dayanet.net\/fa\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dayanet.net\/fa\/wp-json\/wp\/v2\/comments?post=1383"}],"version-history":[{"count":0,"href":"https:\/\/dayanet.net\/fa\/wp-json\/wp\/v2\/posts\/1383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dayanet.net\/fa\/wp-json\/wp\/v2\/media\/1384"}],"wp:attachment":[{"href":"https:\/\/dayanet.net\/fa\/wp-json\/wp\/v2\/media?parent=1383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dayanet.net\/fa\/wp-json\/wp\/v2\/categories?post=1383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dayanet.net\/fa\/wp-json\/wp\/v2\/tags?post=1383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}